I shape usable tools by turning assumptions into insights.
With a background in industrial design, I’ve grown into methodical UX practice for digital products. I focus on crafting usable B2B tools, embracing technical complexity without compromising functionality.
Alongside my design work, I stay connected to emerging topics by moderating events on AI and tech futures.
Strong teams are shaped consciously
I grew up near Linz, Austria — a city renowned for its steel industry, situated on the banks of the Danube River, which drew me into competitive rowing during my high school years. Rowing taught me a lot, but the most valuable lesson was this: successful teams don’t form by accident — they are shaped consciously. A diverse range of characters adds up to stronger collective skills. That mindset still guides how I run design sprints and contribute to team processes..
The unexpected opportunity
Physical design
I earned a master’s degree in industrial design in Vienna, and my first full-time role was at Schindler Creations, where I designed industrial equipment, including CNC machine covers and 3D-printed prototypes for control units and tactile interfaces.
Expanding from Physical to Digital Products
I’m driven by the goal of building well-crafted digital products — essential tools for meaningful work that users come to value. That’s why I moved to Zurich — to complete a CAS in Design Methods and work in software agencies like Mimacom AG and dreipol AG. There, I contributed to products for Migros Bank and Bachmann Electronics.
Where I contribute
Prototyping – from interface mockups to physical proof-of-concepts. Building over theorizing
User Testing – from live sessions to AI-supported analysis. Evidence over assumptions.
Complex B2B Tools – affinity for technical systems and translating them into usable interfaces.
Strategic Framing – prioritizing via effort–impact logic, not gut feeling.
Collaboration – facilitating design sprints and structuring co-creation in agile teams.
Current Chapter
I kicked off this year by finally realizing a long-held plan — ski touring in Japan.
Now back in Zurich, I'm exploring AI tools and taking IDEO's “AI x Design Thinking” course — applying the new methods and learning as a freelance strategist and design consultant.
I moderate events at the intersection of AI and design → [Link to plAIground or LinkedIn post]
and I keep prototyping what’s next.
