Trekking around Nuuk
Stunning picures and maps that inspire you to explore Greenland
Role
A heart project
Industry
Travel guide, books
Duration
6 months
Applying MVP thinking to printed matter
This project shows how the MVP (Minimum Viable Product) mindset – starting small and validating early – can be applied even in book publishing. The first edition, released in 2018, featured just 36 routes developed in only 6 weeks. That lean start proved the concept had value. Building on this foundation, the second edition—with 66 routes developed over 6 months—evolved into its most refined and complete form.