DIETMAR KOLAR

Choose your paddle wisely – it might just save your trip.

That was the mindset behind this order book for Prijon Sportshop, a specialist in kayaks and gear. With over 20 paddle models differing in blade geometry, materials, and constructions, the challenge was clear: turn technical complexity into visual clarity, and make it look good on paper.

Choose your paddle wisely – it might just save your trip.

That was the mindset behind this order book for Prijon Sportshop, a specialist in kayaks and gear. With over 20 paddle models differing in blade geometry, materials, and constructions, the challenge was clear: turn technical complexity into visual clarity, and make it look good on paper.

I developed the visual concept, designed the layout, and created technical 3D illustrations to explain the different production methods – all modeled in Rhino and rendered in Keyshot. To get there, I had to dig deep into composite materials, foam cores, and blade construction details.

I developed the visual concept, designed the layout, and created technical 3D illustrations to explain the different production methods – all modeled in Rhino and rendered in Keyshot. To get there, I had to dig deep into composite materials, foam cores, and blade construction details.

The result is a printed tool for resellers and outdoor lovers alike, helping them compare, understand, and – ideally – paddle off into the wild with the right gear.

Prijon Paddles Orderbook

Choose your paddles wisely

Choose your paddle wisely – it might just save your trip.

Choose your paddle wisely – it might just save your trip.

Curious to hear more about this project?

Curious to hear more about this project?

Curious to hear more about this project?